9/27/08

Advantages & Drawbacks Of Google Adsense

The Advantages

- It’s easy to use and simple to set-up. For those who have content it’s possible to start displaying Adsense adverts in minutes. It’s one of the most accessible sources of online income available.

- Many people dislike “selling” online. If you fall into this category and the idea of having to write specialized sales letters does not appeal to you then Adsense could be a good income generation system for you. The website owner can focus on publishing good content & driving traffic to the site – the ads are automatically displayed and will sell themselves to the website visitor.

- Equally, many people dislike the customer service aspect of owning an online business. Having to deal with customer queries can be tedious and stressful. With Adsense, the site owner is paid each time someone clicks on one of the displayed ads, and that’s all there is to it.

- In the right conditions, Adsense can be a significant source of income. Some website owners have proven to yield as much as $19,000 & more a month from Adsense income alone. Of course this type of income is very difficult to achieve when you first start up (unless you have a huge site network with massive traffic streams).

- Google has an incredibly large number of advertisers so however specialized your niche there’s a high possibility of being able to participate in the Adsense program.

- Adsense offers a high degree of customization – the look and feel of the adsense displays can be changed to closely match your site. This ultimately results in higher click-through ratios.

- Just about anyone can make a start with Adsense. The program itself is free and even those who do not have the funds or technical expertise to set-up their own site can set-up a free blog.

- Google allows you to block out adverts that you do not want displayed on your pages (for example those of direct competitors).

The Drawbacks

- You need to have solid content to succeed with Adsense. For those with a lack of time to write their own content some investment may be required to hire a ghost-writer to create content for them, or to acquire private label rights content.

- As soon as the user clicks on the Adsense ad they are taken away from your site and onto the advertisers site (ie the ad does not open in a new window). This can lead to lost revenue for the website owner.

- Google takes a hefty chunk out of the amount that the advertiser pays to display his message on your website. This may be countered in the future as more “big players” enter the contextual ad market – the competition could mean a greater portion of the ad revenue will be retained by the website owner.
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