The third entry in the AdSense FAQ deals with every AdSense publisher’s favorite topic: where to find lists of high-paying AdSense keywords. After all, if you don’t have such a list handy, how do you know whether you should be writing articles about mortgage refinancing ($33.73 average advertiser CPC) or upside down mortgages ($0.08 average advertiser CPC)?
Of course, as I’ve said before, you have to take the values published in these lists with a large grain of salt. Just because an advertiser is paying $30+ a click for the #1 ad spot on Google for “mortgage refinancing”, that doesn’t mean that you’ll get $30+ per click from the ads on your “mortgage refinancing” blog. In fact, I can pretty much guarantee you won’t see anything near that amount…. let alone how you’ll get traffic to your blog in such a competitive industry.
High-paying keyword lists should come with a disclaimer: “For Amusement Only”
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