9/30/08

How To Make Money Online Without A Website

by: Melanie Mendelson You don't need to have a website to make money on the Internet. Here is a proven strategy to make money online without a website: Step 1: Find Affiliate Product
Find a product to promote where you make good commission on each sale. Generally, you will get the biggest commissions on digital products. Digital products are defined as something that is downloaded directly to a customer's computer after purchasing, like electronic books or software.
Since there is no extra cost per unit, no inventory and no shipping, the commissions are much greater than on regular "physical" goods. The most common commission on digital products is 50%. The best place to find such products is Clickbank.com.
Sign up as a reseller (also called affiliate) for a product that looks the most appealing to you. After you sign up, you will get a unique affiliate link where you need to send people to purchase the product.
Your affiliate link will have a special code that will tell the product owner that it's you who referred the customer. The affiliate link code will allow your commissions to be tracked correctly and assigned to you.
CLICKBANK AD'S
Earn $3,500 Weekly With Google!
The Silent Sales Machine Hiding On EBay
Football Trading System 2007.
Homejobstop.
Step 2: Get Domain Name
Get a domain name to redirect to your affiliate link. A domain name is a .COM name (like Ratings and Reviews of products at yourproduct.com). You can get it for under $9 at GoDaddy.com. GoDaddy.com will allow you to redirect your domain name to your affiliate link at no extra cost.
So when someone types in your .COM domain in their browser, it will go to your affiliate link. The visitor will see the website with the product you promote, and the commissions will be tracked correctly.
The reason why you need a domain name is that it's memorable and it makes you look more trustworthy. Affiliate links tend to be too long and arouse suspicion. For example, most people would rather click on the link bestwidgets.com as opposed to abcwidgets.com?reseller=john
A domain name will make your affiliate link look like it's your own website. So basically, you will have a product to promote and a website to send people to and get commissions - without really having your own website.
Step 3: Drive Traffic
In order to make sales, you need to get visitors to your domain name (which will forward them to the website of the product that you resell). You can pay for advertising and hope that your profit will be greater than advertising cost, or you can use free ways to generate traffic.
The most effective way to get free targeted visitors to your domain name is by writing and submitting articles. You can write short articles on the topic related to the product that you promote. At the end of the article, you include your author bio and your domain name link.
You will then submit your articles to various websites, and allow them to publish your articles as long as your link is included. Your articles will get published in many places on the Internet, and will be advertising your affiliate link at no cost to you whatsoever. People will read your articles, like what you have to say and click on your domain name link ready to buy.
Once you start getting regular sales from your articles, you can go back to step 1 and find another product to promote using this strategy. After a while, you will build up a nice source of Internet income - without even having a website.

9/27/08

Google Bans Deceptive AdSense Ad Placements

It took them long enough, but Google has finally put the kabosh on deceptive ad placements. Specifically:

  • You can’t place ads under misleading titles or headings; and
  • You can’t blend the ads such that they’re indistinguishable from other content.

This is not a ban against ad blending in general — choosing ad colors to match the color scheme of the rest of the page — but a ban against ad placements that are specifically designed to fool the user into thinking the ads are not ads, but content.

I’ve seen some egregious placements over the years. I remember once reading an ebook that specifically recommended you use a heading like “Top 10 Methods To Stop Smoking” followed by a large rectangle ad unit and then a list of 6 stop-smoking tips. This made it seem like the ads (which would normally — but not always! — show 4 ads) were part of the list. That kind of reader duping is now specifically forbidden.

Google Improving the Content Network

These measures are part of Google’s overall strategy of improving the quality of the sites in the Google Content Network, which includes us AdSense publishers. AdWords advertisers can now use demographics to target the content network . Many of the recent messages from Google to its AdWords customers have been trying to encourage advertisers to try the Content Network.

It may be that Google is seeing slower growth in its core search advertising business and has therefore renewed focus on the contextual advertising business. It’s too bad it’s taken so long for these things to happen, though.

See also Search Engine Roundtable.

AdSense and Porn

AdSense publishers cannot use AdSense on adult-oriented sites. This has been a long-standing policy of Google’s. To quote the relevant part of the AdSense program policies:

Sites displaying Google ads may not include … pornography, adult, or mature content

In most cases it’s easy enough for publishers to know what qualifies as adult content and to refrain from showing ads in those situations. But what if you’re dealing with user-generated content?

User-generated content — comments, postings, searches, ratings, etc. — is a great way to get traffic and links, but it can also open up Pandora’s box. Because people talk about sex. They search for sex (literally and figuratively). They tell dirty jokes. They post nude pictures. They do all kinds of naughty things, things that might not be kosher with the AdSense program policies.

So what do you do about it?

The first step is to make sure that all the non-user-generated content on the site abides by the program policies. That shouldn’t be a problem.

The second step is to determine whether or not adult/mature user-generated content should be allowed on your site at all. For some sites it’s a no-brainer — family-oriented sites being a prime example. If you don’t want adult content, make sure your terms of service state that fact and put some mechanisms in place to moderate the content. (If you’re building communities, you’ll be surprised at how well the community itself can police its own members in this regard — that may be all that’s needed.)

Assuming you’re OK with adult content, the third step is to deal with it appropriately. You could, for example, create “adult-only” areas of a site where such content is acceptable. Or have a way for users to flag/vote on objectionable content and let visitors set their own “filtering levels”. Squidoo has this feature, for example.

But what do you do in place of AdSense if you have adult content? Because AdSense ads will not be displayed on adult-oriented pages once Google determines what’s on those pages. The alternatives aren’t hard to figure out:

  • Don’t display anything at all.
  • Join an adult ad network.

You’d be surprised at the number of affiliate programs available for adult material! Let’s face it, if big Web 2.0 players like Squidoo and StumbleUpon benefit from porn, there’s nothing that says you can’t, either. Unless you think all pornography is evil, of course.

But we’re not here to debate the pros and cons of pornography, just to discuss what to do about adult content on your AdSense sites. The safest approach is to avoid it altogether. If you can’t, or won’t, then try to segregate it. Then decide if you want to monetize it.

Does Your Niche Have Commercial Intent?

There’s a neat tool available from Microsoft (of all places!) called Detecting Online Commercial Intention (OCI for short) that is useful to AdSense publishers (or affiliate marketers) looking to choose the right kind of niche to target.

OCI is very simple to use. You give it either a query (a keyword or phrase) or a URL. It then analyzes your input and gives you its verdict as to whether or not someone searching for that keyword/phrase or visiting that page is likely to have “commercial intent” — i.e., they want to purchase something. The tool returns the commercial intent as a probability between 0 and 1 — the closer to 1 the value, the higher the commercial intent. Let’s try a few examples. Click on the links below to open a new window and see the live OCI results:

  • adsense: Not surprisingly (to me), “adsense” scores really low on the scale at 0.13579, i.e. a 13.6% commercial intent.
  • binoculars: High commercial intent of 0.95517. Makes sense… if you’re searching for binoculars you’re probably thinking of buying a set.
  • learn spanish: If you’re an affiliate looking to promote something like Rocket Spanish, you’ll be disappointed to learn that people looking to learn spanish are probably looking for free information given the CI of only 0.19171. Consider targeting a different phrase.

Of course, OCI is just a tool and it’s not perfect. Don’t base your decisions solely on OCI scores. Common sense comes into play, too, and where your traffic comes from. It’s fun to play with, anyhow!

How To Squeeze Out More Keywords From The AdWords Keyword Tool

A very short tip about the AdWords keyword tool — which is free to use, as I keep mentioning, no AdWords account needed. (If you do have an AdWords account, though, might as well log into the account and use it from there, you won’t have to prove you’re human.)

Normally, the AdWords keyword tool gives you at most 200 keyword ideas. What most people don’t know is that the list of keywords can vary on each request. So by running the tool multiple times on the same keyword you can generate a slightly larger set of keywords.

Here are the steps:

  1. Search for a keyword (or analyze a site)
  2. Scroll through the results and click all the Add all links so all the keywords end up in the list on the righthand side of the browser window
  3. Go back to the top and hit the Get keyword ideas button again.
  4. Scroll through the results. Any new keywords not already in the list will be obvious, since they’re in blue and the other ones are in grey.
  5. Repeat this process until you don’t get any more keywords. Try checking or unchecking the Use synonyms option while doing this to get even more keywords.

The only downside with this approach is that when you move the keywords over into the righthand side you lose all the search and competition data. If you plan on analyzing the data, you’ll want to download the spreadsheet format for the keyword data after each press of the Get keyword ideas. You’ll then have to merge the data into one big spreadsheet.

AdSense and Google Knol

I’ve been playing around with Google Knol a bit over the past few days, just getting a lay of the land and such. Knol is kind of a cross between Squidoo and Wikipedia, letting users submit articles on pretty much any topic that others can edit and/or comment on (if the authors allow it).

My first impression of the Knol homepage was “uh oh, spam city” because of the topics of the featured articles: cancer, diabetes, and other ailments. Typical fare for a low-quality info site, in other words. But a closer look showed that the articles were actually high quality, written by medical specialists. And there were no ads on those articles, so money wasn’t the motivation for writing them. (Well, maybe Google paid them… but they weren’t MFA articles.) It sounds like Google rounded up some people beforehand to write quality articles for the site.

Still, this is an AdSense blog, so let’s get to the topic everyone’s interested in…. How do you make money with Knol? The obvious answer is through its integration with your AdSense account.

When you register with Knol, you have the option of associating your AdSense account with your user profile. You must do this explicitly, even if your login is the same as your AdSense account login, and you’ll get an email from Google asking you to OK the association. Once you do that, your AdSense info is passed to Knol. There’s some kind of review that happens at this stage, which may take up to 2 weeks to happen. If you’re approved (I wonder if they’re looking to keep out obvious spammers) then AdSense ads will appear on any knols you author and the clicks will go straight to your AdSense account.

Knol has an unfair advantage over other revenue-sharing info sites. Unlike those sites, you don’t have to share your AdSense revenue with Google, since of course they already make money from every AdSense click no matter where it happens. Presumably this is going to make Knol more appealing than Squidoo and other place that take a cut of the AdSense revenue to support their business model.

Expect to see spam show up on Knol, of course. I know of at least one person who’s released a tool to automatically submit articles to Knol. All links on Knol are “nofollow”, however, so from an SEO perspective getting links from Knol to your sites won’t do you much good… but they may still be good for traffic. And then there’s the revenue-sharing…. there’s definitely some appeal there for the shadier types.

What I’m really interested in seeing is if Knol pages get high rankings in search engine results the same way that Google favors Wikipedia pages. Given that everyone’s talking about Knol, presumably there will be a large number of natural links pointing to the Knol site to give it good PageRank. Will that be enough to overtake Wikipedia in the long term? Guess we’ll have to wait and see….

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How to Find Your Site’s Position in Google Search Results

Some readers asked me how I could tell where my site ranked for a given keyword. It’s actually very easy to do with the right tools. There are two ways.

The first is to use my free Rank Checker tool. It’s a desktop application where you feed it a bunch of URLs and a bunch of keywords and it tells you which URLs rank for which keywords. I released it as a “mystery tool”, and I might still charge for it, so get it now while it’s free…

Anyhow, the other way to do it involves these steps:

  • Start a copy of Firefox.
  • If you haven’t already, install the SEO Tools for Firefox add-in. (You’ll have to restart Firefox.)
  • Go to the Google home page and click the Preferences link. Set the preferences to display 100 results per page and save the preferences.
  • Make sure the SEO Tools plugin is enabled — the “SEO” icon in the bottom right of the status bar should be in color.
  • Search Google for the keyword/phrase of interest. You’ll see a bunch of extra information at the bottom of each item in the Google results page. These are inserted automatically by the SEO Tools extension. Right now you’re mainly interested in the position, i.e. “#1″, “#2″, etc.
  • Hit CTRL+F to bring up the Firefox search box. Type in the start of the URL you’re interested in tracking. (If I want to see what position this blog is in, I just look for memwg.com.) After typing in the URL (or partial URL), click the “Next” button immediately to the right of the search bar.
  • If your URL is in the results, you’ll jump immediately to it and see what position you’re at.
  • If not, go to the next page of the results and click the Next button again. Repeat this process as many times as necessary until you either find your site or run out of results.

The key is the 100 results per page setting — it makes the process much less tedious.

Don’t forget that the results you see are dependent on which Google site you’re using, what language you’re targeting, etc.

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Profitable AdSense Article Marketing

Profitable AdSense Article Marketing

As promised, here’s a tip on how to do effective article marketing with the help of the free free AdWords keyword tool. As I’ve mentioned before, article writing and submission is a simple and cost-effective way to get links and traffic to your AdSense pages. But you can profit more from the traffic if you do it right.

The idea is very simple: buy low, sell high. You write two sets of content for a given topic/niche: one set (the traffic set) is for distribution on other sites, the other set (the money set) is for publication on your own site. The traffic set targets low-paying (but often high-traffic) keywords, the money set targets the higher-paying keywords.

Let’s use the broad topic of cooking as an example. Type cooking into the AdWords keyword tool and sort the results by search volume and you’ll get something like this:

cooking keywords

Many cooking terms aren’t going to pay you much per-click — remember, the values you see here are what AdWords advertisers pay to have their ads shown on Google, the earnings AdSense publishers make from ads will be much lower. What we’re looking for are relative values, however. Here’s how I’d group the keywords shown above:

Traffic Set Money Set
cooking turkey cooking schools
cooking recipes cooking school
home cooking cooking classes
cooking online cooking class
cooking cooking com

I’ve arbitrarily chosen the $2 mark as the cutoff between the two sets: keywords in the traffic set have values less than $2, those in the money set have values more than $2. Notice how the traffic keywords are generally about “do-it-yourself” cooking and the money keywords are about formal cooking instruction.

For traffic, then, write articles about recipes and cooking techniques and distribute them using EzineArticles, iSnare, and other article directories and submission services. For example, “How To Cook A Turkey” would target the “cooking turkey” keyword. On the other hand, for your own site/blog you’d want to write an article like “Cooking Classes Are For Everyone” to target the “cooking classes” and “cooking class” keywords.

The trick that makes this all work is to link the traffic article to the money article with a carefully-worded resource box:

To wow your company next Thanksgiving, take a cooking class and learn how to cook a turkey with all the trimmings. Find cooking classes near you with our national listing of cooking schools.

Notice the use of “cooking class” and “cooking schools” in the link anchor text. While the body of the article focuses on turkey cooking, the resource box focuses on the cooking classes. The two links should go directly to a page (or pages) relating to formal cooking instruction. Thus you get SEO benefits from the article (links to your pages with the all-important money keywords) and very targeted traffic (anyone who clicks the links to visit your site).

If you’ve chosen good money keywords, your per-click earnings should be much higher than they’d be if you’d just blindly targeted high-traffic keywords. (Don’t feel sad for the article directory: the directory will also make money, of course, because some of the readers will click ads on the directory site, but not as much as your pages will… although they’ll probably make more in terms of sheer volume.)

That, my friends, is the key to profitable AdSense article marketing.

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How Much Can You Make With AdSense?

My second entry in the AdSense FAQ discusses the question that everyone asks me, especially press types — how much money can you really earn with AdSense anyhow?

More than you think, but also less than you think… most sites are in the “long tail” of the earnings curve. Forget optimization and keyword selection, in the end it’s all about one thing: traffic.

Where To Find Top-Paying AdSense Keywords

The third entry in the AdSense FAQ deals with every AdSense publisher’s favorite topic: where to find lists of high-paying AdSense keywords. After all, if you don’t have such a list handy, how do you know whether you should be writing articles about mortgage refinancing ($33.73 average advertiser CPC) or upside down mortgages ($0.08 average advertiser CPC)?

Of course, as I’ve said before, you have to take the values published in these lists with a large grain of salt. Just because an advertiser is paying $30+ a click for the #1 ad spot on Google for “mortgage refinancing”, that doesn’t mean that you’ll get $30+ per click from the ads on your “mortgage refinancing” blog. In fact, I can pretty much guarantee you won’t see anything near that amount…. let alone how you’ll get traffic to your blog in such a competitive industry.

High-paying keyword lists should come with a disclaimer: “For Amusement Only”

An Introduction To Google Adsense

What Is Google Adsense?

Google Adsense is a highly popular method of “contextual advertising”. With Adsense, website owners can display text or image ads that are closely targeted to their site content. The site owner gets paid each time a visitor clicks on any Adsense advert displayed on the website. The amount that is paid per click depends on what the advertiser is willing to pay per click (minus Google’s commission).

The Adsense publishers commission can be just a few cents or several dollars per click. There are certain keywords available where advertisers pay over $100 for a single click.

This matching of content to ads is done automatically by Google, so for example, a website that has content about travel to the Maldives will bring up adverts about holidays in the Maldives – such as flights, resorts and other travel/holiday advert displays. The website owner benefits because they do not need to do anything aside from inserting some simple code onto their site.

Google Adsense is closely related to Adwords. If you have searched through the Google search engine you have probably seen the sponsored ads that are found on the top and to the right of every page. Google Adsense just takes this concept a step further by allowing ads from the same advertisers to be displayed across billions of web pages & blogs.

It’s a simple yet highly powerful concept that has revolutionized online advertising. It allows grandma to make some residual income while sharing her apple pie recipes. It allows sports enthusiasts to set-up a blog following their favorite football/cricket/basketball team and make some money in the process. And it allows serious website content owners to make a significant stream of income by displaying adverts on their website network. Everyone has something to gain by using Adsense.

You can sign up to the Google Adsense program here:

http://google.com/adsense

While some people rely mainly on Google Adsense for their website income, others use it to supplement their main income. The very top earners from Adsense are able to yield incomes of several thousand dollars each month just from Adsense, but equally many struggle to collect just a few dollars daily from their Adsense sites. We’ll look at how you can get into the former category shortly.

Make Sure You Understand The Google Policies Before Starting

While Adsense is a fantastic way of creating an online income stream, it’s important to keep in line with its terms and conditions. Before you can set-up a Google account, it will check out your website to make sure you are eligible to participate in the Adsense program. Here are the Google policies that you should familiarize yourself with before and during your time with Adsense:

https://www.google.com/adsense/policies

Having quality content to offer is one of the biggest assets your website/blog will possess in order to qualify for the Adsense program. Having multiple informative articles on the general subject of your website niche will greatly improve your chances of being accepted into the Adsense program.

Advantages & Drawbacks Of Google Adsense

The Advantages

- It’s easy to use and simple to set-up. For those who have content it’s possible to start displaying Adsense adverts in minutes. It’s one of the most accessible sources of online income available.

- Many people dislike “selling” online. If you fall into this category and the idea of having to write specialized sales letters does not appeal to you then Adsense could be a good income generation system for you. The website owner can focus on publishing good content & driving traffic to the site – the ads are automatically displayed and will sell themselves to the website visitor.

- Equally, many people dislike the customer service aspect of owning an online business. Having to deal with customer queries can be tedious and stressful. With Adsense, the site owner is paid each time someone clicks on one of the displayed ads, and that’s all there is to it.

- In the right conditions, Adsense can be a significant source of income. Some website owners have proven to yield as much as $19,000 & more a month from Adsense income alone. Of course this type of income is very difficult to achieve when you first start up (unless you have a huge site network with massive traffic streams).

- Google has an incredibly large number of advertisers so however specialized your niche there’s a high possibility of being able to participate in the Adsense program.

- Adsense offers a high degree of customization – the look and feel of the adsense displays can be changed to closely match your site. This ultimately results in higher click-through ratios.

- Just about anyone can make a start with Adsense. The program itself is free and even those who do not have the funds or technical expertise to set-up their own site can set-up a free blog.

- Google allows you to block out adverts that you do not want displayed on your pages (for example those of direct competitors).

The Drawbacks

- You need to have solid content to succeed with Adsense. For those with a lack of time to write their own content some investment may be required to hire a ghost-writer to create content for them, or to acquire private label rights content.

- As soon as the user clicks on the Adsense ad they are taken away from your site and onto the advertisers site (ie the ad does not open in a new window). This can lead to lost revenue for the website owner.

- Google takes a hefty chunk out of the amount that the advertiser pays to display his message on your website. This may be countered in the future as more “big players” enter the contextual ad market – the competition could mean a greater portion of the ad revenue will be retained by the website owner.

Strategies To Maximize Your Adsense Income

There are some simple yet highly effective strategies that you can implement in order to maximize your income with Google Adsense.

Number Of Adverts Displayed

At the time of writing Google allows each website page to display a maximum of three ad displays. If you wish to maximize your Adsense income, you should be using all three ad links on each page displayed.

Look & Feel Of The Ad In Relation To Your Organic Text

One of the biggest challenges in being an Adsense publisher is to skillfully blend in your organic website content with Adsense displays. You can choose different types of advert colours & text fonts to create a feel of uniformity with your content. If the adverts naturally look and feel part of your website then it will yield a higher click through ratio than if the adverts stick out like a sore thumb on your site.

Where The Ads Are Positioned On Your Page & What Types Of Ads They Are

There are many different types of displays from banners to skyscrapers and many variations of the two. In order to maximize click-through ratio you can employ several tactics such as blending in ads into the body of the content and having a sidebar that displays Adsense ads as well as additional links to free content on your site. This way, the user is almost forced to see the ads while investigating what additional topics are on your website.

Use Graphics / Images To Increase The Number Of Click-throughs

Depending on what niche you operate in, careful use of graphics or images located very close to your Adsense displays can sky-rocket your click-throughs. Images are very “eye catching” so when the visitor sees the ads they’ll also see the Adsense displays, giving a far better chance of a click.

Additional Tips

While these tips are not Adsense specific, they will increase your overall income from your internet business:

** On each page that you put online include a link to your opt-in newsletter page. It’s been proven that it takes seven points of contact before a prospect feels comfortable buying from you. Giving your visitors maximum opportunity to sign up to your ezine will allow you to contact them with back-end offers for months or even years into the future. Many website owners lose out on profits simply because they don’t put enough effort into building their newsletters.

** Include multiple revenue streams on your website pages. If you have content about travel (for example) then aside from Adsense adverts offer your visitors related info-products and affiliated products that would be of high interest to them.

Building Your Adsense Empire

With an internet business there are many different potential business models that can be put into place. Adsense can be used as a primary income generator or as part of a wider income model that incorporates other revenue streams (such as affiliate & in-house products).

Contrary to popular belief it is not necessary to build hundreds of Adsense sites in order to create a vibrant source of income from Adsense. For instance, in his Adsense Video Tutorials, Michael Chaney shows how he earns over $19,000 per month in Adsense revenue from just ten sites.

Research & Pick Good Niches That Are Compatible With Adsense

Here’s something that many people just don’t get – the niches you choose to enter will make a huge impact on the ultimate Adsense income your business brings in. When choosing a potentially suitable niche you ought to be on the lookout for the following:

A suitably high interest in the niche market from end-users (the people that will finally click your adverts). Typically you will want to see at least 25,000 searches a month for related keywords. You can get an idea of the popularity of various keywords by searching Overtures database:

http://inventory.overture.com/d/searchinventory/suggestion/

(Note – Google search results will be far higher than Overture)

You will also want to ensure that the per-click bids from advertisers are healthy. Some markets such as real estate & finance can yield far higher per-click bids than other less potent niches. For example, the term “property investment” is searched approximately 300,000 per month and the maximum bid value is $3.

Similarly, “land investment” has a maximum bid value of $3.85 and is searched over 33,000 times each month.

Finally, “online stockbroker” gets a top bid per click of $4.99 and the general term “stockbroker” is searched for over 280,000 per month in Google alone. You can research these Adsense compatible niches below if you would like to learn more:

Setting Up Real Estate Content Sites For Adsense

http://www.digital-resale-rights.com/propertyprospecialoffer.htm

Setting Up Land Investment Content Sites For Adsense

http://www.digital-resale-rights.com/landspecial.htm

Setting Up StockBroker Sites For Adsense

http://www.digital-resale-rights.com/stockbrokerwso.htm

If you target niches like the above that combine high volumes of interested prospects and high bid values, your Adsense income can be very powerful from just a handful of sites.

Number Of Adverts That Each Visitor Is Likely To Click On Your Site

In some niches, prospects are more likely to click over a higher number of advert displays. A keen example of this can be found via highly targeted holiday and travel sites.

There’s a major shift in the way holidays and travel are being researched and purchased – from offline to online. When someone is researching a specific holiday (for example to the Maldives) they automatically look for the best deals available. A targeted prospect is likely to click over many Adsense adverts on a content website that contains suitable Maldives holiday packages. Here’s an article that will show you how to set-up a simple content website for maximum Adsense income in the travel niche:

http://www.digital-resale-rights.com/travel/lctravelniche.htm

This is another simple example of how choosing the right niche to enter can significantly boost your ultimate Adsense income.

Quality Website Content

It’s absolutely imperative that, whatever niche you penetrate, your website has quality content. Even the most potent niches and the cleverest of site & ad layout will not help a site that has poor content. If the visitor begins to read and is simply appalled by the poor standard of information they wont hang around to look at your ads.

On the topic of content there has been much debate in recent times as to the benefits and drawbacks of using private label rights content or other “duplicate content" from article directories.

So should you be using private label rights to build your Adsense based websites?

Private label rights are fantastic profit & productivity tools. Quality PLR content can give you a basic blueprint for an online business. The content is ready-made and (if you buy from the right places) professionally written. However, the debate centres around the fact that most PLR material is duplicated content which search engines are wary of.

So does that mean you should not use PLR content? Only if you want to leave a lot of profits on the bedside table. The best thing to do is merge your PLR content with your own unique material so that you have a truly unique site that’s bulging with quality content. It does not take a lot of effort to tweak PLR material, or to add your own unique content to the basic PLR content. Add pictures and video. Make small changes that bring big results.

What about those articles you see posted on various directories? Personally I would never use them for my own sites unless I absolutely had to. That’s because with these free articles you are obligated to leave the authors signature link to their own website product at the end of the article. If you use your own content, or quality private label rights, then you can insert your own affiliate/product link and this yields even more income for your site.

Here’s a free resource that shows you how to extract huge profits from simple private label rights products:

http://www.digital-resale-rights.com/lcplr.htm

Build Additional Sites Within Your Existing Niches & Recycle Traffic

Entering into a new niche market takes hard work. You need to create a good quality site that’s fundamentally profitable, drive traffic to the site, establish joint venture relationships, try and get listed in multiple search engines and build opt in lists. One common mistake many budding Adsense entrepreneurs make is setting up several Adsense sites in completely unrelated niches.

It’s good to have a certain level of diversity – but when you enter a new niche, all that work of establishing the site needs to be redone. When you build additional, related sites in the same broad niche you have a huge advantage – you can recycle the traffic (site visitors & opt in subscribers) to the new site for instant income.

Optimize Your Site With Appropriate Keywords

It’s important to carefully place targeted keywords over your website & the title of each page on your site. Try not to have one generic title for all the pages on your website. This will ensure that appropriate adverts are served on each website page.

Track Your Results

Testing & tracking are fundamental in any business, online or offline. Adsense offers some tracking functions that you should make use of to see which URLs are bringing in the majority of your clicks. This will help you shape your future Adsense campaigns by highlighting the formats, niches etc that have yielded the best results.