9/30/08

How To Make Money Online Without A Website

by: Melanie Mendelson You don't need to have a website to make money on the Internet. Here is a proven strategy to make money online without a website: Step 1: Find Affiliate Product
Find a product to promote where you make good commission on each sale. Generally, you will get the biggest commissions on digital products. Digital products are defined as something that is downloaded directly to a customer's computer after purchasing, like electronic books or software.
Since there is no extra cost per unit, no inventory and no shipping, the commissions are much greater than on regular "physical" goods. The most common commission on digital products is 50%. The best place to find such products is Clickbank.com.
Sign up as a reseller (also called affiliate) for a product that looks the most appealing to you. After you sign up, you will get a unique affiliate link where you need to send people to purchase the product.
Your affiliate link will have a special code that will tell the product owner that it's you who referred the customer. The affiliate link code will allow your commissions to be tracked correctly and assigned to you.
CLICKBANK AD'S
Earn $3,500 Weekly With Google!
The Silent Sales Machine Hiding On EBay
Football Trading System 2007.
Homejobstop.
Step 2: Get Domain Name
Get a domain name to redirect to your affiliate link. A domain name is a .COM name (like Ratings and Reviews of products at yourproduct.com). You can get it for under $9 at GoDaddy.com. GoDaddy.com will allow you to redirect your domain name to your affiliate link at no extra cost.
So when someone types in your .COM domain in their browser, it will go to your affiliate link. The visitor will see the website with the product you promote, and the commissions will be tracked correctly.
The reason why you need a domain name is that it's memorable and it makes you look more trustworthy. Affiliate links tend to be too long and arouse suspicion. For example, most people would rather click on the link bestwidgets.com as opposed to abcwidgets.com?reseller=john
A domain name will make your affiliate link look like it's your own website. So basically, you will have a product to promote and a website to send people to and get commissions - without really having your own website.
Step 3: Drive Traffic
In order to make sales, you need to get visitors to your domain name (which will forward them to the website of the product that you resell). You can pay for advertising and hope that your profit will be greater than advertising cost, or you can use free ways to generate traffic.
The most effective way to get free targeted visitors to your domain name is by writing and submitting articles. You can write short articles on the topic related to the product that you promote. At the end of the article, you include your author bio and your domain name link.
You will then submit your articles to various websites, and allow them to publish your articles as long as your link is included. Your articles will get published in many places on the Internet, and will be advertising your affiliate link at no cost to you whatsoever. People will read your articles, like what you have to say and click on your domain name link ready to buy.
Once you start getting regular sales from your articles, you can go back to step 1 and find another product to promote using this strategy. After a while, you will build up a nice source of Internet income - without even having a website.

9/27/08

Google Bans Deceptive AdSense Ad Placements

It took them long enough, but Google has finally put the kabosh on deceptive ad placements. Specifically:

  • You can’t place ads under misleading titles or headings; and
  • You can’t blend the ads such that they’re indistinguishable from other content.

This is not a ban against ad blending in general — choosing ad colors to match the color scheme of the rest of the page — but a ban against ad placements that are specifically designed to fool the user into thinking the ads are not ads, but content.

I’ve seen some egregious placements over the years. I remember once reading an ebook that specifically recommended you use a heading like “Top 10 Methods To Stop Smoking” followed by a large rectangle ad unit and then a list of 6 stop-smoking tips. This made it seem like the ads (which would normally — but not always! — show 4 ads) were part of the list. That kind of reader duping is now specifically forbidden.

Google Improving the Content Network

These measures are part of Google’s overall strategy of improving the quality of the sites in the Google Content Network, which includes us AdSense publishers. AdWords advertisers can now use demographics to target the content network . Many of the recent messages from Google to its AdWords customers have been trying to encourage advertisers to try the Content Network.

It may be that Google is seeing slower growth in its core search advertising business and has therefore renewed focus on the contextual advertising business. It’s too bad it’s taken so long for these things to happen, though.

See also Search Engine Roundtable.

AdSense and Porn

AdSense publishers cannot use AdSense on adult-oriented sites. This has been a long-standing policy of Google’s. To quote the relevant part of the AdSense program policies:

Sites displaying Google ads may not include … pornography, adult, or mature content

In most cases it’s easy enough for publishers to know what qualifies as adult content and to refrain from showing ads in those situations. But what if you’re dealing with user-generated content?

User-generated content — comments, postings, searches, ratings, etc. — is a great way to get traffic and links, but it can also open up Pandora’s box. Because people talk about sex. They search for sex (literally and figuratively). They tell dirty jokes. They post nude pictures. They do all kinds of naughty things, things that might not be kosher with the AdSense program policies.

So what do you do about it?

The first step is to make sure that all the non-user-generated content on the site abides by the program policies. That shouldn’t be a problem.

The second step is to determine whether or not adult/mature user-generated content should be allowed on your site at all. For some sites it’s a no-brainer — family-oriented sites being a prime example. If you don’t want adult content, make sure your terms of service state that fact and put some mechanisms in place to moderate the content. (If you’re building communities, you’ll be surprised at how well the community itself can police its own members in this regard — that may be all that’s needed.)

Assuming you’re OK with adult content, the third step is to deal with it appropriately. You could, for example, create “adult-only” areas of a site where such content is acceptable. Or have a way for users to flag/vote on objectionable content and let visitors set their own “filtering levels”. Squidoo has this feature, for example.

But what do you do in place of AdSense if you have adult content? Because AdSense ads will not be displayed on adult-oriented pages once Google determines what’s on those pages. The alternatives aren’t hard to figure out:

  • Don’t display anything at all.
  • Join an adult ad network.

You’d be surprised at the number of affiliate programs available for adult material! Let’s face it, if big Web 2.0 players like Squidoo and StumbleUpon benefit from porn, there’s nothing that says you can’t, either. Unless you think all pornography is evil, of course.

But we’re not here to debate the pros and cons of pornography, just to discuss what to do about adult content on your AdSense sites. The safest approach is to avoid it altogether. If you can’t, or won’t, then try to segregate it. Then decide if you want to monetize it.

Does Your Niche Have Commercial Intent?

There’s a neat tool available from Microsoft (of all places!) called Detecting Online Commercial Intention (OCI for short) that is useful to AdSense publishers (or affiliate marketers) looking to choose the right kind of niche to target.

OCI is very simple to use. You give it either a query (a keyword or phrase) or a URL. It then analyzes your input and gives you its verdict as to whether or not someone searching for that keyword/phrase or visiting that page is likely to have “commercial intent” — i.e., they want to purchase something. The tool returns the commercial intent as a probability between 0 and 1 — the closer to 1 the value, the higher the commercial intent. Let’s try a few examples. Click on the links below to open a new window and see the live OCI results:

  • adsense: Not surprisingly (to me), “adsense” scores really low on the scale at 0.13579, i.e. a 13.6% commercial intent.
  • binoculars: High commercial intent of 0.95517. Makes sense… if you’re searching for binoculars you’re probably thinking of buying a set.
  • learn spanish: If you’re an affiliate looking to promote something like Rocket Spanish, you’ll be disappointed to learn that people looking to learn spanish are probably looking for free information given the CI of only 0.19171. Consider targeting a different phrase.

Of course, OCI is just a tool and it’s not perfect. Don’t base your decisions solely on OCI scores. Common sense comes into play, too, and where your traffic comes from. It’s fun to play with, anyhow!

How To Squeeze Out More Keywords From The AdWords Keyword Tool

A very short tip about the AdWords keyword tool — which is free to use, as I keep mentioning, no AdWords account needed. (If you do have an AdWords account, though, might as well log into the account and use it from there, you won’t have to prove you’re human.)

Normally, the AdWords keyword tool gives you at most 200 keyword ideas. What most people don’t know is that the list of keywords can vary on each request. So by running the tool multiple times on the same keyword you can generate a slightly larger set of keywords.

Here are the steps:

  1. Search for a keyword (or analyze a site)
  2. Scroll through the results and click all the Add all links so all the keywords end up in the list on the righthand side of the browser window
  3. Go back to the top and hit the Get keyword ideas button again.
  4. Scroll through the results. Any new keywords not already in the list will be obvious, since they’re in blue and the other ones are in grey.
  5. Repeat this process until you don’t get any more keywords. Try checking or unchecking the Use synonyms option while doing this to get even more keywords.

The only downside with this approach is that when you move the keywords over into the righthand side you lose all the search and competition data. If you plan on analyzing the data, you’ll want to download the spreadsheet format for the keyword data after each press of the Get keyword ideas. You’ll then have to merge the data into one big spreadsheet.

AdSense and Google Knol

I’ve been playing around with Google Knol a bit over the past few days, just getting a lay of the land and such. Knol is kind of a cross between Squidoo and Wikipedia, letting users submit articles on pretty much any topic that others can edit and/or comment on (if the authors allow it).

My first impression of the Knol homepage was “uh oh, spam city” because of the topics of the featured articles: cancer, diabetes, and other ailments. Typical fare for a low-quality info site, in other words. But a closer look showed that the articles were actually high quality, written by medical specialists. And there were no ads on those articles, so money wasn’t the motivation for writing them. (Well, maybe Google paid them… but they weren’t MFA articles.) It sounds like Google rounded up some people beforehand to write quality articles for the site.

Still, this is an AdSense blog, so let’s get to the topic everyone’s interested in…. How do you make money with Knol? The obvious answer is through its integration with your AdSense account.

When you register with Knol, you have the option of associating your AdSense account with your user profile. You must do this explicitly, even if your login is the same as your AdSense account login, and you’ll get an email from Google asking you to OK the association. Once you do that, your AdSense info is passed to Knol. There’s some kind of review that happens at this stage, which may take up to 2 weeks to happen. If you’re approved (I wonder if they’re looking to keep out obvious spammers) then AdSense ads will appear on any knols you author and the clicks will go straight to your AdSense account.

Knol has an unfair advantage over other revenue-sharing info sites. Unlike those sites, you don’t have to share your AdSense revenue with Google, since of course they already make money from every AdSense click no matter where it happens. Presumably this is going to make Knol more appealing than Squidoo and other place that take a cut of the AdSense revenue to support their business model.

Expect to see spam show up on Knol, of course. I know of at least one person who’s released a tool to automatically submit articles to Knol. All links on Knol are “nofollow”, however, so from an SEO perspective getting links from Knol to your sites won’t do you much good… but they may still be good for traffic. And then there’s the revenue-sharing…. there’s definitely some appeal there for the shadier types.

What I’m really interested in seeing is if Knol pages get high rankings in search engine results the same way that Google favors Wikipedia pages. Given that everyone’s talking about Knol, presumably there will be a large number of natural links pointing to the Knol site to give it good PageRank. Will that be enough to overtake Wikipedia in the long term? Guess we’ll have to wait and see….

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How to Find Your Site’s Position in Google Search Results

Some readers asked me how I could tell where my site ranked for a given keyword. It’s actually very easy to do with the right tools. There are two ways.

The first is to use my free Rank Checker tool. It’s a desktop application where you feed it a bunch of URLs and a bunch of keywords and it tells you which URLs rank for which keywords. I released it as a “mystery tool”, and I might still charge for it, so get it now while it’s free…

Anyhow, the other way to do it involves these steps:

  • Start a copy of Firefox.
  • If you haven’t already, install the SEO Tools for Firefox add-in. (You’ll have to restart Firefox.)
  • Go to the Google home page and click the Preferences link. Set the preferences to display 100 results per page and save the preferences.
  • Make sure the SEO Tools plugin is enabled — the “SEO” icon in the bottom right of the status bar should be in color.
  • Search Google for the keyword/phrase of interest. You’ll see a bunch of extra information at the bottom of each item in the Google results page. These are inserted automatically by the SEO Tools extension. Right now you’re mainly interested in the position, i.e. “#1″, “#2″, etc.
  • Hit CTRL+F to bring up the Firefox search box. Type in the start of the URL you’re interested in tracking. (If I want to see what position this blog is in, I just look for memwg.com.) After typing in the URL (or partial URL), click the “Next” button immediately to the right of the search bar.
  • If your URL is in the results, you’ll jump immediately to it and see what position you’re at.
  • If not, go to the next page of the results and click the Next button again. Repeat this process as many times as necessary until you either find your site or run out of results.

The key is the 100 results per page setting — it makes the process much less tedious.

Don’t forget that the results you see are dependent on which Google site you’re using, what language you’re targeting, etc.

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Profitable AdSense Article Marketing

Profitable AdSense Article Marketing

As promised, here’s a tip on how to do effective article marketing with the help of the free free AdWords keyword tool. As I’ve mentioned before, article writing and submission is a simple and cost-effective way to get links and traffic to your AdSense pages. But you can profit more from the traffic if you do it right.

The idea is very simple: buy low, sell high. You write two sets of content for a given topic/niche: one set (the traffic set) is for distribution on other sites, the other set (the money set) is for publication on your own site. The traffic set targets low-paying (but often high-traffic) keywords, the money set targets the higher-paying keywords.

Let’s use the broad topic of cooking as an example. Type cooking into the AdWords keyword tool and sort the results by search volume and you’ll get something like this:

cooking keywords

Many cooking terms aren’t going to pay you much per-click — remember, the values you see here are what AdWords advertisers pay to have their ads shown on Google, the earnings AdSense publishers make from ads will be much lower. What we’re looking for are relative values, however. Here’s how I’d group the keywords shown above:

Traffic Set Money Set
cooking turkey cooking schools
cooking recipes cooking school
home cooking cooking classes
cooking online cooking class
cooking cooking com

I’ve arbitrarily chosen the $2 mark as the cutoff between the two sets: keywords in the traffic set have values less than $2, those in the money set have values more than $2. Notice how the traffic keywords are generally about “do-it-yourself” cooking and the money keywords are about formal cooking instruction.

For traffic, then, write articles about recipes and cooking techniques and distribute them using EzineArticles, iSnare, and other article directories and submission services. For example, “How To Cook A Turkey” would target the “cooking turkey” keyword. On the other hand, for your own site/blog you’d want to write an article like “Cooking Classes Are For Everyone” to target the “cooking classes” and “cooking class” keywords.

The trick that makes this all work is to link the traffic article to the money article with a carefully-worded resource box:

To wow your company next Thanksgiving, take a cooking class and learn how to cook a turkey with all the trimmings. Find cooking classes near you with our national listing of cooking schools.

Notice the use of “cooking class” and “cooking schools” in the link anchor text. While the body of the article focuses on turkey cooking, the resource box focuses on the cooking classes. The two links should go directly to a page (or pages) relating to formal cooking instruction. Thus you get SEO benefits from the article (links to your pages with the all-important money keywords) and very targeted traffic (anyone who clicks the links to visit your site).

If you’ve chosen good money keywords, your per-click earnings should be much higher than they’d be if you’d just blindly targeted high-traffic keywords. (Don’t feel sad for the article directory: the directory will also make money, of course, because some of the readers will click ads on the directory site, but not as much as your pages will… although they’ll probably make more in terms of sheer volume.)

That, my friends, is the key to profitable AdSense article marketing.

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