9/30/08

How To Make Money Online Without A Website

by: Melanie Mendelson You don't need to have a website to make money on the Internet. Here is a proven strategy to make money online without a website: Step 1: Find Affiliate Product
Find a product to promote where you make good commission on each sale. Generally, you will get the biggest commissions on digital products. Digital products are defined as something that is downloaded directly to a customer's computer after purchasing, like electronic books or software.
Since there is no extra cost per unit, no inventory and no shipping, the commissions are much greater than on regular "physical" goods. The most common commission on digital products is 50%. The best place to find such products is Clickbank.com.
Sign up as a reseller (also called affiliate) for a product that looks the most appealing to you. After you sign up, you will get a unique affiliate link where you need to send people to purchase the product.
Your affiliate link will have a special code that will tell the product owner that it's you who referred the customer. The affiliate link code will allow your commissions to be tracked correctly and assigned to you.
CLICKBANK AD'S
Earn $3,500 Weekly With Google!
The Silent Sales Machine Hiding On EBay
Football Trading System 2007.
Homejobstop.
Step 2: Get Domain Name
Get a domain name to redirect to your affiliate link. A domain name is a .COM name (like Ratings and Reviews of products at yourproduct.com). You can get it for under $9 at GoDaddy.com. GoDaddy.com will allow you to redirect your domain name to your affiliate link at no extra cost.
So when someone types in your .COM domain in their browser, it will go to your affiliate link. The visitor will see the website with the product you promote, and the commissions will be tracked correctly.
The reason why you need a domain name is that it's memorable and it makes you look more trustworthy. Affiliate links tend to be too long and arouse suspicion. For example, most people would rather click on the link bestwidgets.com as opposed to abcwidgets.com?reseller=john
A domain name will make your affiliate link look like it's your own website. So basically, you will have a product to promote and a website to send people to and get commissions - without really having your own website.
Step 3: Drive Traffic
In order to make sales, you need to get visitors to your domain name (which will forward them to the website of the product that you resell). You can pay for advertising and hope that your profit will be greater than advertising cost, or you can use free ways to generate traffic.
The most effective way to get free targeted visitors to your domain name is by writing and submitting articles. You can write short articles on the topic related to the product that you promote. At the end of the article, you include your author bio and your domain name link.
You will then submit your articles to various websites, and allow them to publish your articles as long as your link is included. Your articles will get published in many places on the Internet, and will be advertising your affiliate link at no cost to you whatsoever. People will read your articles, like what you have to say and click on your domain name link ready to buy.
Once you start getting regular sales from your articles, you can go back to step 1 and find another product to promote using this strategy. After a while, you will build up a nice source of Internet income - without even having a website.

9/27/08

Google Bans Deceptive AdSense Ad Placements

It took them long enough, but Google has finally put the kabosh on deceptive ad placements. Specifically:

  • You can’t place ads under misleading titles or headings; and
  • You can’t blend the ads such that they’re indistinguishable from other content.

This is not a ban against ad blending in general — choosing ad colors to match the color scheme of the rest of the page — but a ban against ad placements that are specifically designed to fool the user into thinking the ads are not ads, but content.

I’ve seen some egregious placements over the years. I remember once reading an ebook that specifically recommended you use a heading like “Top 10 Methods To Stop Smoking” followed by a large rectangle ad unit and then a list of 6 stop-smoking tips. This made it seem like the ads (which would normally — but not always! — show 4 ads) were part of the list. That kind of reader duping is now specifically forbidden.

Google Improving the Content Network

These measures are part of Google’s overall strategy of improving the quality of the sites in the Google Content Network, which includes us AdSense publishers. AdWords advertisers can now use demographics to target the content network . Many of the recent messages from Google to its AdWords customers have been trying to encourage advertisers to try the Content Network.

It may be that Google is seeing slower growth in its core search advertising business and has therefore renewed focus on the contextual advertising business. It’s too bad it’s taken so long for these things to happen, though.

See also Search Engine Roundtable.

AdSense and Porn

AdSense publishers cannot use AdSense on adult-oriented sites. This has been a long-standing policy of Google’s. To quote the relevant part of the AdSense program policies:

Sites displaying Google ads may not include … pornography, adult, or mature content

In most cases it’s easy enough for publishers to know what qualifies as adult content and to refrain from showing ads in those situations. But what if you’re dealing with user-generated content?

User-generated content — comments, postings, searches, ratings, etc. — is a great way to get traffic and links, but it can also open up Pandora’s box. Because people talk about sex. They search for sex (literally and figuratively). They tell dirty jokes. They post nude pictures. They do all kinds of naughty things, things that might not be kosher with the AdSense program policies.

So what do you do about it?

The first step is to make sure that all the non-user-generated content on the site abides by the program policies. That shouldn’t be a problem.

The second step is to determine whether or not adult/mature user-generated content should be allowed on your site at all. For some sites it’s a no-brainer — family-oriented sites being a prime example. If you don’t want adult content, make sure your terms of service state that fact and put some mechanisms in place to moderate the content. (If you’re building communities, you’ll be surprised at how well the community itself can police its own members in this regard — that may be all that’s needed.)

Assuming you’re OK with adult content, the third step is to deal with it appropriately. You could, for example, create “adult-only” areas of a site where such content is acceptable. Or have a way for users to flag/vote on objectionable content and let visitors set their own “filtering levels”. Squidoo has this feature, for example.

But what do you do in place of AdSense if you have adult content? Because AdSense ads will not be displayed on adult-oriented pages once Google determines what’s on those pages. The alternatives aren’t hard to figure out:

  • Don’t display anything at all.
  • Join an adult ad network.

You’d be surprised at the number of affiliate programs available for adult material! Let’s face it, if big Web 2.0 players like Squidoo and StumbleUpon benefit from porn, there’s nothing that says you can’t, either. Unless you think all pornography is evil, of course.

But we’re not here to debate the pros and cons of pornography, just to discuss what to do about adult content on your AdSense sites. The safest approach is to avoid it altogether. If you can’t, or won’t, then try to segregate it. Then decide if you want to monetize it.

Does Your Niche Have Commercial Intent?

There’s a neat tool available from Microsoft (of all places!) called Detecting Online Commercial Intention (OCI for short) that is useful to AdSense publishers (or affiliate marketers) looking to choose the right kind of niche to target.

OCI is very simple to use. You give it either a query (a keyword or phrase) or a URL. It then analyzes your input and gives you its verdict as to whether or not someone searching for that keyword/phrase or visiting that page is likely to have “commercial intent” — i.e., they want to purchase something. The tool returns the commercial intent as a probability between 0 and 1 — the closer to 1 the value, the higher the commercial intent. Let’s try a few examples. Click on the links below to open a new window and see the live OCI results:

  • adsense: Not surprisingly (to me), “adsense” scores really low on the scale at 0.13579, i.e. a 13.6% commercial intent.
  • binoculars: High commercial intent of 0.95517. Makes sense… if you’re searching for binoculars you’re probably thinking of buying a set.
  • learn spanish: If you’re an affiliate looking to promote something like Rocket Spanish, you’ll be disappointed to learn that people looking to learn spanish are probably looking for free information given the CI of only 0.19171. Consider targeting a different phrase.

Of course, OCI is just a tool and it’s not perfect. Don’t base your decisions solely on OCI scores. Common sense comes into play, too, and where your traffic comes from. It’s fun to play with, anyhow!

How To Squeeze Out More Keywords From The AdWords Keyword Tool

A very short tip about the AdWords keyword tool — which is free to use, as I keep mentioning, no AdWords account needed. (If you do have an AdWords account, though, might as well log into the account and use it from there, you won’t have to prove you’re human.)

Normally, the AdWords keyword tool gives you at most 200 keyword ideas. What most people don’t know is that the list of keywords can vary on each request. So by running the tool multiple times on the same keyword you can generate a slightly larger set of keywords.

Here are the steps:

  1. Search for a keyword (or analyze a site)
  2. Scroll through the results and click all the Add all links so all the keywords end up in the list on the righthand side of the browser window
  3. Go back to the top and hit the Get keyword ideas button again.
  4. Scroll through the results. Any new keywords not already in the list will be obvious, since they’re in blue and the other ones are in grey.
  5. Repeat this process until you don’t get any more keywords. Try checking or unchecking the Use synonyms option while doing this to get even more keywords.

The only downside with this approach is that when you move the keywords over into the righthand side you lose all the search and competition data. If you plan on analyzing the data, you’ll want to download the spreadsheet format for the keyword data after each press of the Get keyword ideas. You’ll then have to merge the data into one big spreadsheet.